Professor
Keith GoffinProfile page
Emeritus Professor (Cranfield)
Business and Management
- Emeritus Professor (Cranfield)Business and Management
PROFESSIONAL ACTIVITIES SUMMARY
Current main research and consulting interests are:
Identifying corporate growth opportunities (through new products, services, and new business models).
Identifying barriers to innovation and breaking them down.
Identifying customers' hidden needs -- new methods for market research and developing breakthrough products and services.
Knowledge management in R&D.
Managing new product development.
Identifying corporate growth opportunities (through new products, services, and new business models).
Identifying barriers to innovation and breaking them down.
Identifying customers' hidden needs -- new methods for market research and developing breakthrough products and services.
Knowledge management in R&D.
Managing new product development.